We appreciate a good cooler bag to keep our sacred beverages cool. My friends and I especially enjoy cold beverage while golfing. For years our golf club had cooler bags made by Koolit and MisterCold. These guys eventually stopped making our beloved beer cooler, so I set out to recreate it. Finding a replacement bag that was good at cooling and keeping things dry on the outside was our goal, and we found it. We also wanted to have an optional leather Satchel that holds the cooler perfectly for those times we want to feel a little fancy. Think: driving a Saab and wearing your collar up. You get the picture. Anyway, we hope you enjoy your cooler and it’s not just for beer. It will keep anything cool including wine, non'-alcoholic beverage and your favorite liquor.